A former Manhattanite and 20-year beauty industry veteran, Kendra Kolb Butler first created Alpyn Beauty for the clients at her Jackson Hole apothecary, Alpyn Beauty Bar. She’s led sales, marketing and public relations initiatives at leading luxury beauty companies from Givenchy and Dr. Dennis Gross Skincare to Clarins and Coty, yet her proudest achievement to date has been finding the courage to trade her high-power NYC lifestyle for (quite literally) greener pastures.
In 2015, Kendra swapped her high-heels for hiking shoes, moving west to Wyoming in search of open spaces, fresh mountain air, and serenity— husband, baby boy, and German Shepherd in tow. She became instantly enchanted with the wild forests of arnica and chamomile, and the fields of lavender and sage which make up her new backyard, and became the basis for Alpyn Beauty.
What is your favorite “bite”?
I have a strange new obsession with avocado toast- it came out of nowhere!
How did you “shake” the industry?
I don’t know about shaking an industry, but I can certainly shake a tree. We use sustainable, wildcrafted ingredients like white willow bark and chokecherry from my hometown of Jackson Hole, Wyoming.
What is the first adjective you think of when you think of your butt?
After two kids? Resilient!
What does unapologetic mean to you?
It means carving out your own path and defying the odds.