Philosophy

We are unapologetic butt lovers and passionate about clean beauty. The butt skin category didn’t exist, so we invented it. Now your butt can finally receive the loving and caring attention your face gets. We are here to shape beauty’s derriere with toned, firm, glowing, and perfectly hydrated butt skin.

 

Clean Ingredients, Only

 

We are seriously committed to clean beauty, and use only the best, most natural, and potent ingredients. All BAWDY. Beauty products are plant-based, cruelty-free, and non-toxic. The bottom line is that we want you to feel safe about what you put on your butt. 

 

Our Butt Beliefs

 

We believe butt is the new face and we care about loving our butts, flaws included. We’re not looking for perfection and don’t obsess over stretch marks or cellulite: hormonal changes and imbalances throughout the cycle mean we all have them. Let’s focus instead on having fun with our beauty routine. BAWDY. Beauty is all about embracing a routine that makes us feel like badasses in a playful way. And more importantly, it’s about you: your butt, your rules.

 

 

Left Behind, No More

 

Our butts are the most neglected part of our bodies. We sit on them all day, shove them into tight jeans, force them to rub against sweaty leggings, and never think about them. Until now, butt skincare has been limited to body shaping creams or cheap moisturizers.

 

We are putting that behind us and placing butt beauty on the self-care map. The skin on our butts is as sensitive as the one on our faces, so why not show it the love it truly deserves?

 

BAWDY. Beauty is all about cherishing your butt’s wonderful charm, strength, and uniqueness. Whatever shape or size it is, show it the love it truly deserves with the best of butt beauty and the cleanest skincare.