The Backside Is Moving Front And Center In Beauty

Beauty is going bottoms up as butts become the next big to-do in the industry.

The move to the rear follows an onslaught of wipes, serums, washes, mists and oils from brands such as The Honey Pot Company, Fur, Lady Suite and The Perfect V formulated specifically for the vulva and bikini area that take products for the nether regions to new millennial-scaled heights. Retailers like Free People and Revolve seized upon the stylish feminine hygiene and self-love trends by bringing in vaginal training tools like Yoni eggs and discreet vibrators, and rump releases stand to be their latest shame-busting merchandise endeavors.